January 13, 2020— Retail is not dead… It’s just evolving. If you don’t evolve you die as the saying goes. So what is Omni-Channel retail and why have companies started to focus on this strategy?
Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate. Wikipedia
Businesses are pivoting from Multi-Channel to Omni-Channel retailing to create a better user experience for their customers by mixing best in class customer service with a presence online in addition to opening physical store locations.
Below are a few examples of retail companies with a successful Omni Channel strategy:
- Warby Parker
Many of today’s successful start-up retail companies started as strictly online brands (i.e Warby Parker, Casper, Taft Clothing etc). Realizing that customers still want to experience their product in the physical world many of these brands have opened up retail stores to build out their Omni-Channel strategy. The stores tend to be smaller in size than traditional retail stores and offer an experiential buying environment.