February 26, 2020— Miralon, the sustainably designed “agrihood” emerging in Palm Springs, has announced that its first homes are an immediate sales success. The new neighborhood, Flair, by Woodbridge Pacific Group (WPG), has received four sales upon the recent opening of its models, signaling that the residences are an immediate hit with the public. Flair’s architecture is inspired by Mid-Century Modern design, and approximately 450 visitors attended the homes’ champagne brunch and design tour at Palm Springs’ 2020 Modernism Week.
Developer Freehold Communities is building Miralon, one of the largest new “agrihoods” in the U.S. The masterplan community is building 1,150 Modernist-inspired residences to harmonize with Palm Springs’ architectural heritage. A highlight of Miralon’s 309 acres is its transformation of a previously constructed 18-hole golf course into working olive groves, community gardens and walking trails.
“We’re delighted with buyer response to these contemporary, Mid Century-inspired designs, which offer simplicity, comfort and seamless indoor/outdoor connectivity,” said Woodbridge Pacific Group President Todd Cunningham. “We are equally delighted to see Flair contribute to the unique community fabric Freehold is creating at Miralon.”
Flair home by WPG at Miralon. Photo credit: Woodbridge Pacific Group and AG Photography. Architecture by Hannouche Architects.
Pricing for Flair starts from the mid $500,000s. The 44 single-family homes with three bedrooms range from approximately 2,029 to 2,809 square feet. Flair’s architect is Hannouche Architects of Newport Beach. The Mid-Century Modern interiors and staging in the model homes are by Chameleon Design of Costa Mesa.
“These residences express everything exciting about Miralon: Inspired architecture, fantastic desert views and sustainable design that looks to the future of the Coachella Valley,” said Freehold California Division President Brad Shuckhart. “Flair joins the many reasons Miralon has captured national attention as one of the most advanced new communities in the U.S.”
The first buyers of a Flair home are Bruce Juenger and Jim Whitmoyer, currently living in Mission Viejo, Orange County, California. As a key factor in their decision, the homebuyers noted the “timeless style” of the home.
“In the ‘Mad Men’ days of the 1950s and 1960s the Modern home was a trendy phenomenon, but it has retained and increased its appeal decades later,” said Juenger. “Our new home strikes us the same way. And like those classic, 20th century homes, this style is well-suited to the history and climate of Palm Springs.”
Whitmoyer agreed, saying, “The home has a lot of visual interest, inside and out. It has variety in the different angles and set-backs, and in the use of stone and glass. The particular plan we chose – the two-story Plan 4 – has all the rooms we need, along with the great room that has beautiful, soaring views of the mountains. It’s just a great use of space.”
Other Miralon Updates
In addition to WPG, Christopher Homes will also open models in 2020. Overall pricing is expected to range from the high $500,000s to the mid $700,000s or higher for the largest single-family homes. All homes are built with solar panels as a standard feature. Other components of Miralon are also moving forward quickly:
- The Miralon Welcome Center has opened in a retro-styled Airstream trailer, with new information on the community.
- Construction is mid-way through on The Club, Miralon’s amenity center. Robert Hidey Architects is designing The Club in Mid-Century Modern style with contemporary updates.
- The Club will include pools, a spa, outdoor recreation space, a state-of-the-art health club, coffee bar and full-service bar and lounge. Inside and out, the design and furnishings will reflect a chic desert esthetic including poolside cabanas, broad windows framing mountain views, and an outdoor demonstration kitchen.
- Cart paths, greens and tee boxes of the former golf course at the site are being transformed into walking trails, community gardens, olive and citrus groves and parks, including dog parks.
- Approximately 7,000 olive trees have been planted on the former fairways. These will be harvested into olive oil by Temecula Olive Company.