March 15, 2018 – Circa, one of Downtown Los Angeles’ most dynamic mixed-use developments, has illuminated 18,000 square feet of LED displays that span the length of a city block and dazzle thousands of daily visitors as the project approaches its anticipated summer grand opening.
From the moment the displays went live at the corner of 12th Street and Figueroa with a high-profile campaign for current advertiser Nike, the displays have captivated onlookers and gave life to the development team’s vision for a project that combines luxury apartments and retail with a visually exciting experience that energizes the entire neighborhood.
“After more than two years of construction, the moment these massive dark screens were illuminated, the entire area transformed into our vision for Circa and its place in South Park,” said Scott Dobbins, president of Hankey Investment Company, one of four investment entities that own 1200 Circa LLC. “This is so much more than a mixed-use development; it’s an iconic destination that will make every visitor feel the sense of excitement that should come with being in Downtown LA.”
The other owners are Jamison Services, Inc., Falcon California Investments and Highlands Capital Inc.
Located at 1200 S. Figueroa St., Circa consists of 648 luxury rental units and 48,000 square feet of retail space within 35-story twin towers built on 2.7 acres. The $500-million project is a symbol of DTLA’s resurgence and an anchor that effectively completes the South Park District – home to LA Live, Staples Center, Los Angeles Convention Center, and numerous hotels, restaurants and entertainment venues. As DTLA’s prime location for luxury rentals and ground-floor retail, as well its dynamic exterior design, Circa could be what makes the district a true rival of New York’s Times Square.
The displays, which were manufactured by SNA Displays and installed by YESCO, offer an unprecedented opportunity for advertisers. StandardVision, LLC, which oversees advertising sales, notes that the DTLA resident population continues to grow each year while steadily welcoming 10 million annual visitors. Circa’s exterior design and massive media displays serve a larger purpose than ad revenue alone. They are designed to create visual excitement that energizes the South Park District in much the same way as Times Square.
Circa project consultants include AECOM Tishman, construction manager; Wilshire Construction, LP, owner’s representative; Harley Ellis Devereaux, project architect; and HansonLA, interior architect.
For more information on Circa, please visit www.circaLA.com.