January 21, 2020 – C.W. Driver Companies, a premier builder serving California since 1919, announced the promotion of two senior marketing professionals. Jennifer Vasquez has been appointed vice president of business development and corporate communications, while Valerie Thornburg will serve as director of marketing. In their new roles, Vasquez and Thornburg will bolster C.W. Driver Companies’ communications and business development efforts while contributing to the strategic direction of the company as one of California’s top general contracting firms.
“Both Jennifer and Valerie have been invaluable to the success of our company over the past 10-15 years, and we are confident that they will have an even greater impact in their expanded roles,” said Karl Kreutziger, president of C.W. Driver Companies. “It is always our priority to promote from within, and these two professionals are an excellent example of the longevity and commitment of our team at C.W. Driver Companies.”
Leveraging a 15-year tenure at C.W. Driver Companies, Vasquez will work closely with Kreutziger and the executive team to guide the company’s marketing strategy and ensure business development goals are met. In this capacity, she will develop comprehensive annual business and marketing plans and oversee the alignment of all corporate strategies. She will serve as the primary strategic advisor to the firm’s executive leadership. In her business development role, she will champion the expansion into new markets, develop strategies to build the firm’s client base, identify potentials partners and lead the planning and execution of sales initiatives.
Outside of work, Vasquez is a member of Hillsides H100 – a group of young professionals in the Los Angeles area who advocate for children’s rights and develop resources in support of vulnerable children and their families. She is also an active member of the Society for Marketing and Professional Services, Los Angeles chapter, having served as a board member for five years, public relations chair for two years and membership chair for three years. Additionally, Vasquez was honored in 2019 by the Society for Marketing and Professional Services, Los Angeles chapter as Mentor of the Year and is co-chairing the Lessons in Leadership Mentorship program for 2020. She earned her bachelor’s degree in business administration with an emphasis in marketing and management from University of San Diego.
As director of marketing, Thornburg will spearhead the firm’s multi-channel marketing efforts to help build the firm’s brand awareness and reputation. She will be responsible for implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand, while overseeing all internal and external marketing activities. She has served in various marketing roles at C.W. Driver Companies for nearly 10 years.
Thornburg graduated from Loyola Marymount University with a bachelor’s degree in business administration. She also is an alumnus of NAIOP SoCal’s Young Professionals Group (YPG) and serves as a troop leader for the Girl Scouts of San Gorgonio.